Campaign details
Brand: Nissan MicraBrand owner: Nissan IrelandLead agency: In the Company of Huskies, Spark FoundryCountry: Irish RepublicIndustries: Compact, small family carsMedia channels: Cinema, Email marketing, Online video, Outdoor, out-of-home, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is a story about challenging stereotypes and defying expectations. Nissan Micra was seen for decades as 'the granny car'. Even motoring correspondents made fun of it with comments like 'No one ever aspired to a Micra; you just ended up with one if...