OMO: OMO Beacons

OMO, a leading brand in detergents, increased in-store sales of its products in Chile by utilising geolocation technology to deliver relevant and contextual messages in real time via mobile apps.

Campaign details

Brand: OMOBrand owner: UnileverLead agency: InitiativeContributing agencies: RepriseCountry: ChileIndustries: Laundry productsMedia channels: Gaming & in-game advertising, Mobile & apps, Programmatic displayBudget: Up to 500k

Executive summary

In a category as competitive as fabric cleaning, we needed to reach people at the time of their purchase decision, and what better way to do this than via their mobile devices?

The use of beacons appeared as a great opportunity in this case, but this technology presented us with an important barrier: the need to have an app...

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