Campaign details
Brand: Orange TunisiaBrand owner: Orange TunisiaLead agency: FP7 McCann TunisContributing agencies: UM Tunisia, Propaganda ProductionsCountry: TunisiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k
Executive summary
Challenge
In Tunisia, amid a saturated telecom category driven by youth consumers, Orange was perceived to be a slow, old-fashioned brand: the kind of network your grandparents would use.
Insight
Discovering how grandparents’ internet or technology fails were trending and how Tunisian youth adored grandparents, we lived up to this perception...