Campaign details
Brand: OREO CookiesBrand owner: Mondelēz InternationalLead agency: GeometryCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels: Competitions & contests, Online display, Point-of-purchase, in-store, Sales promotion, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Millennials love being 'in the know' first, and whether they're a Target, Kroger or Albertsons shopper, their phones are never far from reach. As tools they use for both discovery and sharing, we implemented an effective social strategy using on- and off-platform digital banner ads, custom content on...