RBC Diversity & Inclusion: Speak Up for Inclusion

Financial institution Royal Bank of Canada developed a video-led campaign to highlight the importance of inclusion and effect positive change in its markets worldwide.

Campaign details

Brand: Royal Bank of CanadaBrand owner: Royal Bank of CanadaAgency: Grip LimitedMarket: GlobalIndustries: BanksMedia channels: Content marketing, Online video, Outdoor, out-of-home, Sponsorship, event, property, Websites & micrositesBudget: No Budget

Executive summary

Royal Bank of Canada (RBC) is a global financial institution with more than 86,000 employees servicing 16 million clients in 36 countries around the world. RBC sees diversity and inclusion as integral to its purpose of helping clients thrive and communities prosper.

As of 2018, although discussions about diversity were on the rise,...

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