Campaign details
Brand: RDFL – The Lebanese Women Democratic GatheringBrand owner: RDFL – The Lebanese Women Democratic GatheringAgency: Wunderman Thompson BeirutMarket: LebanonIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Gender equality is neglected in Lebanon, where men are always heard and women are not. Women's role in society is solely perceived to be bringing children into the world and being the caretaker of the house. It gets worse for young girls who have no law to protect...