Reuters and Canon Europe: In Pursuit of the Shot

This case study shows how Canon, a photographic equipment brand, launched a photography event in partnership with Reuters, in order to launch its newest model in the European market.

Campaign details

Brand: Canon EuropeBrand Owner: CanonLead Agency: ReutersContributing Agency: Nelson Bostock PRCountry: EuropeIndustries: Cameras, photographyMedia Channels: Events & experiential, Online display, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive Summary

Reuters' photographers and the Canon EOS 5D series have captured some of the most iconic images of our time. Canon wanted to celebrate the fact their cameras are used to tell the world's stories through photos. They partnered with Reuters journalists in "pursuit of the perfect shot" – an image...

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