Rice Krispies Treats: Krispie Kitchen

Confectionery brand Rice Krispies Treats increased sales during the holiday period in the US with Krispie Kitchen, an immersive, Christmas treat-making experience with Google Assistant.

Campaign details

Brand: Rice Krispies TreatsBrand owner: Kellogg'sLead agencies: Starcom, Leo BurnettContributing agencies: Reach Agency, RehabMarket: United StatesIndustries: Bread, cake, biscuitsMedia channels: Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

Parents want their kids to experience all the magic of Christmas, but the reality is they seldom have the time, or energy, to make it happen. We identified rapidly rising demand among parents looking for activities, fairy-tales, and desserts to make with their kids in Google search trends....

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