Campaign details
Brand: Tata XenonBrand owner: Tata MotorsLead agencies: Rediffusion India, Mindshare TunisiaContributing agency: Wavemaker IndiaMarket: TunisiaIndustries: Vans, Trucks, RVsMedia channels: Online display, Out of home, TelevisionBudget: Up to 500k
Executive summary
TATA Motors, India’s largest commercial vehicle manufacturer, ventured new territories as it expanded its business to Tunisia in 2016, a country which had only started finding political and economic stability less than a decade ago. Helping take the economy’s first steps is the service sector, which contributes majorly to the GDP. TATA Motors...