Campaign details
Brand: TD AmeritradeBrand owner: TD AmeritradeLead agency: Havas New YorkContributing agency: Neo MediaMarket: North AmericaIndustries: InvestmentMedia channels: Content marketing, Mobile & apps, Online display, Search marketing, Voice, chatbotsBudget: 500k - 1 million
Executive summary
The digital banner space has become increasingly noisy. While current display ads perform strongly, TD Ameritrade knew we could add more value in the early stages of choosing an investment solution.
Partnering with IBM Watson, we created an AI-powered, rich-media ad that provides guidance and answers to user questions...