Uber Eats: #EatsLikeAFoodie

Food ordering and delivery brand Uber Eats harnessed the power of Instagram to gain a strong foothold in the Indian market.

Campaign details

Brand: Uber EatsBrand owner: UberLead agency: Glitch Media Pvt LtdCountry: IndiaIndustries: Restaurants & takeawaysMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

On a visual-first platform, getting that perfect 'gram-worthy shot means everything to a foodie. Today's foodie is committed to sharing their unconventional food combinations and the food they love to get all those hearts on the 'gram.

More than 110,813,372 food posts are testimony to this and these posts are incomplete without personalisation using GIFs/stickers/emojis that represent...

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