All media bar print to see costs rise this year

Rob Clapp

An overview of media inflation in 2020 and 2021.

Global media costs are forecast to increase by 3.0% this year following a 1.0% dip in 2020, according to the latest data from ECI Media Management. All media bar print are expected to see costs rise this year.

Digital video is set to see the highest cost inflation this year at +3.6% globally – it was the only medium to show real growth in each of the four monitored regions last year, though the rise was slight in Europe. 

Asia Pacific showed more resilience in 2020, particularly as a result of China's quick recovery from the worst of...

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