Alphabet advertising revenue reaches new high of $50bn

Rob Clapp

An overview of Alphabet (Google Search, YouTube and Google Network Members) advertising revenue in Q2 2021.

The parent company of YouTube and Google smashed its previous record, earning $50.4bn from advertising in the second quarter of 2021, according to the latest company reports.

Following an 8.1% decline in Q2 2020 during the initial impact of the coronavirus pandemic, Alphabet advertising revenue has risen by more than two-thirds (68.9%) to top $50bn for the first time ever.

The majority of this revenue is from Google Search, which grew 68.1% to reach $35.8bn in Q2 2021. YouTube saw the largest increase, rising by more than 80% (83.7%) to $7.0bn. This means the online video platform has...

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