Audiences use an average of five video streaming services and this number is steadily increasing, according to the latest data from media analysts Omdia.
Across the seven markets surveyed, online video audiences use an average of 4.82 advertising video-on-demand (AVOD) and subscription video-on-demand (SVOD) services, up from 4.54 last year. This has risen continuously since 2019.
Usage is highest in the United States, where audiences use 7.06 video streaming services. However, this has fallen for the first time, down slightly from 7.23 last year, because of a decline in AVOD use. Omdia adds that AVOD use has fallen...