Marketing budgets continue to expand strongly in Europe and the Americas while Asia Pacific is seeing growth accelerate, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
Marketing budgets had an index value of 69.3 for Europe in August, with the Americas just behind at 68.5. Both are...