Casual mobile games are most attractive to audiences but this fails to translate into higher levels of consumption or in-game spending, according to data from mobile intelligence company App Annie.
Casual games, those with simpler rules and requiring less skill, accounted for four-fifths (78%) of all mobile game downloads in 2020, but just two-fifths (43%) of time spent. In comparison, 'core' games are more complex and take just a one-fifth share (20%) of downloads but over half (55%) of activity.
Marketers need to recognise this and tailor their approachaccordingly – casual games offer a wide but...