Colgate-Palmolive advertising spend rises 6%

Cinzia Petio

An overview of Colgate-Palmolive's advertising spend.

Colgate-Palmolive’s advertising spend increased by 6% from the previous year, and by 2% from the previous quarter, to reach $503m in the third quarter of 2021, according to the company’s latest report.

The group’s net sales increased at a faster rate, though, by more than 6% year on year, bringing the ad/sales ratio to 11.4% in Q3 2021. This is down slightly from the previous year, but higher than the industry average for the bath toiletries & soaps and cleaners & detergents categories.

Colgate-Palmolive CEO, Noel Wallace, said: "We are encouraged by our performance this quarter,...

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