Consumer spending in TikTok grew 77% last year

Rob Clapp

An overview of TikTok's consumer spending and downloads between Q1 2020 and Q4 2021.

Users spent approximately $2.3bn in TikTok last year, an increase of 77% from $1.3bn in 2020, according to data from mobile analytics company Sensor Tower.

In Q4 2021 alone, consumers worldwide spent $824m in TikTok, more than double the amount spent during the same period in 2020. This sets the path for consumer spending to continue to grow strongly in 2022, particularly as TikTok gives more focus to trends like community commerce.

China remains the app's largest market in terms of consumer spending, with a 57% share in Q4 2021, but this is down from 85%...

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