CTV’s share of online video impressions has quadrupled since 2016

Cinzia Petio

An overview of video impressions by device since 2016.

Connected TV’s (CTV) share of online video impressions has more than doubled since 2017 while mobile’s share has remained stationary, according to the latest data from advertising platform Innovid.

Mobile devices still attract the majority of video impressions, at 43%. However, their share has been static since 2016, oscillating in the 40-50% area.

CTV, instead, has been growing at a very fast pace: its share of video impressions has reached 40%, quadrupling since 2016 (when it was a modest 8%) and more than doubling since 2017 (17%). This increase in impressions is reflected in the increase in...

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