Facebook cost per click falls year-on-year

Rob Clapp

An overview of Facebook cost per click between September 2017 and October 2018.

The cost per click (CPC) for Facebook ads has fallen year-on-year, according to the latest data from Socialbakers. Australia registered the greatest dip, down seven cents from October 2017, while the US and UK fell by two cents. This year-on-year drop is also visible in September, with CPC in Australia and the United States dropping by eight cents and six cents respectively. The UK, however, saw a rise of one cent.

Facebook CPC was also below the yearly average for all three countries. The US registered a CPC of US$0.36 in October 2018, below the yearly average (October 2017 to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands