Facebook CPMs down year-on-year

An overview of Facebook cost per impression (CPM) between September 2017 and October 2018.

The cost per thousand (CPM) ad impressions on Facebook has fallen year-on-year for the second month, according to the latest data from Socialbakers. Australia registered the greatest drop at 22.5%, while the US and UK fell by 4.2% and 3.8% respectively. This year-on-year drop is also visible in September, with CPM down in Australia (-17.5%), the US (-4.8%) and the UK (-0.1%). This widespread fall is also visible in Facebook cost per click.

Facebook CPM was also below the yearly average for all three countries. The UK registered a CPM of $4.05 in October 2018, below the yearly average...

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