Gaming more popular than watching TV for young male gamers

Rob Clapp

An overview of the first choice of entertainment during free time among American gamers.

Gaming is the default choice for entertainment among young American men who game at least once a week, according to the latest research from Hub Entertainment Research. When asked what they're most likely to do in their free time, 42% of male gamers under the age of 35 said gaming.

This compares to just 17% of respondents who chose watching TV shows or movies. Indeed, more people said they'd rather watch videos on YouTube (28%). This suggests marketers looking to reach young men need to focus explicitly on gaming formats – they can't rely on just traditional media....

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