Most podcast listeners in the United States are light listeners and only listen one to three times a month, according to research from Nielsen.
Overall, one-half (49%) of the podcast audience is a light listener, an increase from 39% in 2018. This is as the share of heavy listeners, those consuming podcasts at least 10 times a month, has fallen below one-third (29%).
The pandemic paused the growth of heavy podcast listeners. However, Nielsen adds that there is evidence of a recent increase in this audience segment, so heavy podcast listening may be starting to recover post-pandemic.
The...