Indian consumers move away from food delivery

Rob Clapp

An overview of consumer spending in India on online food delivery, groceries and food, toiletries and personal grooming during the novel coronavirus (COVID-19) outbreak.

Half (54%) of Indian consumers are spending less on ordering food online during the novel coronavirus (COVID-19) outbreak, according to research from Omnicom Media Group. In contrast, two-fifths (38%) say they have stockpiled essentials.

Tier 1 cities and female consumers are most likely to cut their spending on food delivery, with 59% and 58% of respondents saying so respectively. This is also true among younger consumers – 57% of 25-34 year-olds are spending less, compared to 49% of 45-60 year-olds.

Instead, consumers are buying more groceries and food. Half (48%) of those surveyed reported an increase in this...

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