Linear TV still attracts significant audiences even on digital TV devices, according to data from Comscore.
Across the UK and Germany, 97% of smart TV users watch some form of linear TV content on their device – 52% watch linear and over-the-top (OTT) TV content while 45% only watch linear TV content.
In the UK, 39% of smart TV users only watch linear TV content while a further 58% watch a mix of linear and OTT. In Germany, one-half (50%) only watch linear TV content and a further 46% watch linear and OTT content.
Linear TV also attracts...