One-fifth of young adults in the UK have not heard of GDPR

Rob Clapp

A breakdown of awareness of GDPR among young adults in the UK.

One-fifth of young adults in the UK (aged 16-34) have not heard of the General Data Protection Regulation (GDPR), according to the latest 'Understanding the Millennial Mind' report by The Exchange Lab and Populus. Of those asked, 79% said they had heard of the regulation, while 17% said they hadn't and 3% that they 'don't know'. GDPR came into force in May 2018 and gives individuals more power over how their data is collected and used, with large fines for non-compliant companies.

Men aged between 25-34 reported the greatest level of awareness, with 86% saying they had heard...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands