Out-of-home advertising budgets have returned to growth for the first time since the coronavirus pandemic began, according to the latest figures from WARC Data's Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who complete the survey receive the full analysis report.
The global index for out-of-home budgets reached 51.1 in June, following a steady improvement in outlook since March.
All six media analysed have...