Interest in digital health services is growing and over half (55%) of adults worldwide say they feel comfortable buying prescription medication online, according to a survey across 17 markets by YouGov.
This rises to three in five adults in China (76%), India (75%), Mexico (69%), Sweden (65%), the United Arab Emirates (62%) and Poland (60%).
Two outliers are France, where only 34% say they would be comfortable buying prescriptions with an online retailer, and Great Britain where consumers are split (45% agree; 45% disagree). Amazon has movedinto the prescription drugs market in the United States and...