Southeast Asian brands most active on WhatsApp

Rob Clapp

An overview of Southeast Asian brand activity on different social platforms.

WhatsApp is the social platform where Southeast Asian brands are most active, according to the latest data from Econsultancy, Magento and Hootsuite. Over four-fifths (83%) of marketers say their brand engages on WhatsApp daily, while a further 13% say they are active on the platform every week.

This is according to a survey of 271 marketers in Indonesia, Malaysia, the Philippines, Singapore and Thailand who use social media and sell online. Facebook places second, with over three-quarters (78%) of brands engaging consumers on the platform daily. Instagram follows in third at 73%.

WeChat and Line are the most...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands