The number of hours of sponsored gaming livestreams watched has more than doubled, a quicker rate of growth than for non-sponsored gaming content during the same period, according to data from gaming analytics platform Stream Hatchet.
Over 110m hours of sponsored gaming livestream content were watched in Q1 2021, equal to a year-on-year increase of 137%. This growth was 80% among all livestreamed gaming content.
Brands are also giving more attention to gaming livestreams as a way to engage audiences – Stream Hatchet adds that the volume of sponsored streams grew 88% in Q1 2021.
Among non-gaming brands,...