Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1, according to an analysis of WARC's database of 1,169 case studies of successful advertising campaigns.
This means that, on average, every dollar invested brings an additional $2.26 of net profit after excluding the cost of the campaign.
As most case studies on WARC list short-term results, this is an approximate guide to short-term payback and the long-term return will often be higher.
Profit ROI (also known as ROMI or payback) can be a useful measure for advertisers because it allows you to compare the efficiency of...