Traditional sports more popular than e-sports among older gamers

Rob Clapp

An overview of how long gamers spend watching e-sports and traditional sports content.

Traditional sports is more popular than e-sports among older gamers, according to a survey across eight markets from video management company Limelight Networks.

Gamers over the age of 36 spend longer watching traditional sports content on both TV and online than they do watching gaming streamers or e-sports tournaments.

In comparison, younger gamers spend longer watching gaming streamers on platforms like Twitch, at an average of four hours per week for those 16–24 years old. This is an hour and a half longer than they spend watching traditional sports content on their TV or online.

Across gamers of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands