Video streaming continues pandemic surge, up 21%

Rob Clapp

An overview of the growth in video streaming consumption by device in Q3 2021.

Video streaming consumption has grown 21% in the third quarter of 2021, continuing its pandemic surge, according to data from streaming analytics company Conviva.

The number of hours spent streaming video content rose by 21% in Q3 2021, with the quickest growth on smart TV devices (up by 64%). Mobile and desktop video also saw above-average growth, each rising by almost a third.

As a result, big screen viewing (smart TVs, connected TVs and games consoles) account for three-quarters (73%) of all video streaming consumption. This rises to 82% in North America but drops to just 14% in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands