YouTube ad revenue has doubled in past two years, now $6bn

An overview of the growth in YouTube, Google Search and Google Network Members advertising revenue.

YouTube advertising revenue has topped $6.0bn for only the second time while Google Search has recovered from a COVID-induced decline last year, according to the latest reports from parent company Alphabet.

YouTube advertising revenue grew 48.7% in the first three months of this year to reach $6.0bn, double the $3.0bn earned in Q1 2019. The company says it saw 'phenomenal' growth in direct response ads and 'continued strength' in brand advertising.

The online video platform has been helped by a continued shift in consumption – Alphabet claims that more 18- to 49-year-olds watch YouTube than linear TV....

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