COVID-19: Consumer spending and media habits in the US

This report analyses consumer spending and media habits in the US during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
  • Two-fifths of consumers have cut their spending on electronics, home products and apparel during the outbreak.
  • Over two-fifths (43.2%) have delayed large purchases but a quarter (25.8%) say COVID-19 has prompted them to make 'big ticket' purchases.
  • Watching linear TV shows the biggest increase in activity (53.0% watching more), particularly among female audiences.
  • Younger consumers may have reached 'peak' social media and shopping online - they're the age group least likely to spend longer with these activities in the next month....

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