ECI Media Management Inflation Report Q4 2021

ECI

A Q4 2021 update of ECI Media Management's Media Inflation Report explores trends in media inflation globally, by region and in key markets in 2021 and 2022.
  • Media inflation in 2021 has reflected the increase in consumer confidence - overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.
  • Inflation was stable across regions, although slightly higher in Latin America and slightly lower in North America.
  • TV has been the big success story of the year, despite the rise in CTV and speculation that the streamers would cause the decline of linear TV, with inflation higher than anticipated at the start of the year.
  • Online media inflation has been less volatile than offline, and didn’t suffer the same dip at the height...

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