ECI Media Management Inflation Report Update October 2020

An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
  • Global media prices forecast to remain deflationary in 2020 at -0.9%, impacted by continued downturn in traditional media.
  • Media prices are also predicted to remain deflationary across all continents, except APAC, where they are expected to experience mild inflation at 4.1%.
  • The report reveals some pockets of resilience, namely Digital Display and Digital Video, forecast as inflationary globally, at 2.6% and 4.1% respectively.
  • COVID-19 has accelerated the shift to digital media, as has the explosion of streaming platforms, both new and established, indicative of the demand for online video platforms, with premium inventory helping to boost inflation....

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