- Brand awareness is the most common key objective when running mobile marketing campaigns in Vietnam, with display and in-store considered the most effective channels when run alongside mobile.
- Over four-fifths (90%) of respondents are using social in their mobile marketing strategy, with YouTube, Facebook and Instagram being the biggest platforms for display marketing, while TikTok is dominates partnership and influencer marketing.
- Nine in ten (91%) marketers have experienced improved m-commerce capabilities and over two in three (70%) of Vietnamese marketers have named commerce via mobile devices as the most significant consumer behaviour in 2021.
- The future of mobile technology seeks...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.