Livestream commerce is beginning to emerge outside of China and it has met a receptive audience, according to data from GWI.
While a frictionless purchase process through free delivery and easy check-out prove to be the most popular draws for consumers, over one-quarter (29%) say that an entertaining shopping experience would encourage them to buy online. This is the fourth most popular driver of online purchases.
A key feature of livestream commerce, sometimes known as shoppertainment, is an entertaining experience. Additional features such as viewing live product demos (24%) also prove popular with consumers.
An entertaining shopping experience...