Half of online consumers have used voice or visual search in the past month

Rob Clapp

An overview of consumer use of voice and visual search globally and in specific regions.

Voice and visual search have reached a key point of growth in 2020 – globally, half (47%) of online consumers have used either feature in the past month, according to data from GlobalWebIndex.

Both are equally popular, with 34% of internet users having used voice search on their mobile in the past month, an increase from 25% in 2017. One-third (33%) also say they have used an image recognition tool like Google Lens or Pinterest Lens in the past month.

Europe lags behind on both fronts, placing last for use of voice search (just 22% of online consumers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands