Indians look for free delivery and easy returns when shopping online

Marte Aune

An overview of Indian consumers' online shopping motivations.

Consumers are more likely to make a purchase online when free delivery is available, according to survey data from target audience company GWI. Nearly half (45%) are motivated by free delivery, while two-fifths (38%) are motivated by easy returns. One-third (34%) of respondents say coupons and discounts increase the likelihood of purchase.

Additional research from WARC shows that e-commerce's share of retail more than doubled in India during the peak of the coronavirus last year.

Pavan Sarda, Group Head, Digital, Marketing and E-commerce at Big Bazaar, has highlightedthat this shift has meant businesses need to...

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