Podcast listeners consume content during free time

An overview of when listeners consume podcast content in the UK and US.

Podcast listeners in the UK and US are most likely to consume content when relaxing, according to the latest data from GlobalWebIndex. Nearly two-thirds of listeners consume podcast content in their downtime/free time during the week, by far the most popular response.

Listening before sleeping is also popular, at over one-quarter of respondents. While driving (23.6%), exercising (23.1%) or commuting (20.8%) all top one-fifth. In the US, just under one-third of adults have listened to a podcast in the last month, with news, politics and specialist topics being most popular.

Global online audio consumption reached...

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