Vlogs have emerged as a key channel for discovering new brands and products particularly among Baby Boomers, according to global data from GlobalWebIndex.
Between 2016 and 2020, the share of Baby Boomers (aged 57-64) who say they discover new brands and products through vlogs has increased by 47%. Updates from brands via social media saw the largest increase, though, rising 66% in the last four years.
In comparison, fewer Boomers are discovering new brands and products through magazine or newspaper ads, seeing the steepest drop of 27%. In-store product displays follow close behind, falling 25%.
A similar picture...