Over one-quarter (28%) of the US population listens to podcasts weekly, equal to an estimated 80 million Americans, according to the latest data from Edison Research and Triton Digital.
The proportion of the American population listening to podcasts each week has almost doubled since 2017, when it was only 15%. This audience listens to eight podcasts, and five podcast shows, on average each week.
Two in five (41%) of the US population listen to podcasts monthly, double the level in 2016 (when it was 21%) and equal to 116 million Americans.
The youngest Americans, aged 12 to 34,...