45% of influencer marketers use TikTok, ahead of Facebook

Rob Clapp

An overview of different social platforms used for influencer marketing campaigns.

Nearly half (45%) of influencer marketers use TikTok for their campaigns, a figure that is just ahead of Facebook (43%), according to research from Influencer Marketing Hub.

TikTok was the social winner of 2020 as its audience grew rapidly and user activity doubled. Brands have taken notice as a result – over two-fifths (44%) of marketers plan to spend more on TikTok in 2021, making it the fourth most in-demand platform and ahead of Facebook.

Instagram continues to lead, however, with two-thirds (68%) running campaigns on the platform. Instagram may have suffered...

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