Online retail saw rapid growth last year but consumers still have strong levels of engagement with offline retail, as 81% of adults worldwide say they have purchased from both brick-and-mortar and online channels in the past three months, according to YouGov.
At least three in four adults across all 17 markets surveyed said they had purchased from both online and offline channels in the past 90 days.
Great Britain leads on the share of consumers who have purchased only from online channels, at 17%, with the United States following, at 10%. Additional datashow that online retail...