The coronavirus pandemic drove a rapid uptake of shopping online last year, with its share of retail sales doubling in most markets. While this has dipped from the initial peak, a long-term shift to online shopping has begun. These are just some of the findings from WARC Data's latest analysis report, Global Ad Trends: COVID-19 One Year On.
Each category will feel this differently, though. While some, like automotive, are less suited to online buying, others are experiencing a fundamental shift – 75% of the digital shift to grocery will be permanent.
WARC researchacross different...