$900bn more was spent at online retailers globally last year

An overview of e-commerce's share of retail sales across major markets.

The coronavirus pandemic drove a rapid uptake of shopping online last year, with its share of retail sales doubling in most markets. While this has dipped from the initial peak, a long-term shift to online shopping has begun. These are just some of the findings from WARC Data's latest analysis report, Global Ad Trends: COVID-19 One Year On.

Each category will feel this differently, though. While some, like automotive, are less suited to online buying, others are experiencing a fundamental shift – 75% of the digital shift to grocery will be permanent.

WARC researchacross different...

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