Advertising bugs limit Twitter revenue growth

Rob Clapp

An overview of growth in Twitter advertising revenue and daily active users between Q1 2016 and Q3 2019.

Multiple issues with Twitter's advertising platform have restricted revenue growth, according to the latest company reports. Advertising revenue grew 8.1% year-on-year in the third quarter of 2019, the lowest level in nearly two years.

The company reported that it couldn't target ads and share data as well as it had in previous quarters. This includes collecting device-specific settings for users even when they had said not to. The entire feature has now been removed, even for users who agreed.

The company also said there was lower demand from advertisers over the summer, in part because of fewer big...

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