Amazon Prime Day more valuable than Black Friday/Cyber Monday

Rob Clapp

An overview of visits and transactions on Amazon on Black Friday, Cyber Monday and Amazon Prime Day in the United States.

Amazon Prime Day generated 1.4 million (8.7%) more transactions for Amazon in the US market than Black Friday and Cyber Monday combined, according to Hitwise's latest Amazon Analytics 2018 report. This is despite the e-commerce giant receiving 1.4 million (0.7%) less visitors than on Black Friday and Cyber Monday.

Across the four days, Cyber Monday was the most popular, with 102.5 million visitors. However, it was not the most valuable in terms of transactions. The second day of Amazon Prime Day saw the third highest number of visitors, 94.9 million, but the highest number of transactions, at 9.1...

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