Amazon ROAS showing double-digit growth during COVID-19

Rob Clapp

An overview of the performance of marketing on Amazon during the novel coronavirus (COVID-19) outbreak.

Return on advertising spend on Amazon grew double-digits during the novel coronavirus (COVID-19) outbreak, according to data from WARC's sister brand Flywheel Digital. This is based on a global analysis of Amazon Sponsored Brands, Sponsored Display and Sponsored Product Trends.

When compared to January 2020, return on Amazon adspend rose by 23% in March. This growth slows to 13% in April and 10% in May.

As shopping online has become more popularfor consumers during the COVID-19 outbreak, Amazon has particularly benefited. Clicks on Sponsored Brands, Sponsored Display and Sponsored Product Trends rose 39% in March compared...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands